Webinar Series: Targeting Strategies that Drive HCP Marketing

Unlock the Secrets to Engaging Healthcare Professionals

Effective healthcare marketing begins with a targeted strategy aligned to your campaign goals. Understanding your audience—both at the specialty level and down to individual healthcare professionals (HCPs)—is key to success.

Join Wolters Kluwer and M3 MI, a leading data insights and consulting company, for free 30-minute webinars that explores proprietary research to help you better understand HCP demographics, psychographics, and behaviors. Learn about their media habits and discover how to create detailed personas that elevate your marketing approach.

Why Attend?

Struggling to connect with your target HCPs? Our webinar series, Targeting Strategies that Drive HCP Marketing, offers actionable insights and proven strategies to help you succeed.

What you’ll learn:

Persona-driven techniques to create personalized marketing strategies that effectively engage and convert.
Multichannel trends to boost digital and print outreach.
Proven tactics to effectively engage HCP key opinion leaders and treatment influencers.
Evolving digital habits of HCPs, including their use of mobile apps, digital reference tools, and AI-powered assistants.

Transform Your Campaigns—Register Today!

Don’t miss this chance to revolutionize your marketing. Register now to gain expert insights from M3 MI and build campaigns that truly engage, connect, and convert.

You are welcome to participate in all webinars or select only the ones that interest you most.

Webinars

Targeting Strategies that Drive Marketing to Neurologists

Available On-Demand | Previously Recorded on Tuesday, March 4, 2025

Targeting Strategies that Drive Marketing to Psychiatrists

Available On-Demand | Previously Recorded on Tuesday, March 25, 2025

Targeting Strategies that Drive Marketing to Oncologists

Available On-Demand | Previously Recorded on Tuesday, April 15, 2025

Targeting Strategies that Drive Marketing to OB-GYNs

Available On-Demand | Previously Recorded on Tuesday, April 22, 2025

Targeting Strategies that Drive Marketing to Nephrologists

Available On-Demand | Previously Recorded on Tuesday, April 29, 2025

Targeting Strategies that Drive Marketing to Dermatologists

Tuesday, May 6, 2025 | 2:00-2:30 PM EST

Targeting Strategies that Drive Marketing to Gastroenterologists

Tuesday, May 20, 2025 | 2:00-2:30 PM EST

Targeting Strategies that Drive Marketing to NPs and PAs

Tuesday, June 3, 2025 | 2:00-2:30 PM EST

Targeting Strategies that Drive Marketing to Cardiologists

Tuesday, July 22, 2025 | 2:00-2:30 PM EST

Series Speaker: Jaime Brewster

Jaime is National Sales Director at M3 MI where she’s been since 2001. She primarily works with medical associations/societies, medical publishers, and agency/manufacturers on growing their revenue using these metrics for sales and marketing success. Prior to M3 MI, Jaime worked for 10 years in medical and B2B publishing, including the Massachusetts Medical Society (publisher of The New England Journal of Medicine). She has an MA in English Literature from The College of William & Mary (VA) and a BA from Wheaton College (IL).

M3 MI provides syndicated audience measurement and competitive ad intelligence to advertisers, agencies and media owners in the professional and consumer healthcare markets, with research insights that span digital, mobile, and traditional media channels.