Webinar Series | Beyond One-Size-Fits-All: Personalizing HCP Marketing

Webinar Series

Beyond One-Size-Fits-All: Personalizing HCP Marketing

Specialty Specific Sessions Available

Healthcare professionals (HCPs) are not all the same, and your media campaigns shouldn’t be either. Even within the same specialty or target list, subtle differences can influence how HCPs engage with content and channels.

Join Wolters Kluwer and M3 MI, a leading data insights and consulting company, for 30-minute webinars that go beyond generic marketing approaches. Learn from the latest M3 MI specialty-level data to identify key HCP segments and understand their technology and content preferences, enabling you to build strategies that resonate and drive results.

Why Attend?
Discover how to leverage specialty-specific insights and innovative tools to create precise, personalized campaigns that outperform traditional tactics.

What you’ll learn:

Competitive Insights by Specialty: Explore the competitive advertising landscape, including key players and spending trends.
Identify Key Segments: Uncover high-value groups within each specialty and their professional preferences.
Behavioral Drivers: Understand how workday patterns, patient expectations, and prescribing habits influence media and content preferences.
Emerging Technologies: Learn how providers across specialties are adopting AI, QR codes, and other innovations to support their practice and patient care.

Transform Your Campaigns—Register Today!
You’re welcome to participate in all webinars or select only the ones that interest you most.

Specialty-Specific Webinars

Neurologists: Tuesday, March 10, 2026 | 2:00-2:30 PM EST
Dermatologists: Thursday, March 19, 2026 | 2:00-2:30 PM EST
Gastroenterologists: Tuesday, March 24, 2026 | 2:00-2:30 PM EST
Anesthesiologists: Tuesday, April 7, 2026 | 2:00-2:30 PM EST
OB-GYNs: Thursday, April 9, 2026 | 2:00-2:30 PM EST
Oncologists: Tuesday, April 14, 2026 | 2:00-2:30 PM EST
Nephrologists: Tuesday, April 21, 2026 | 2:00-2:30 PM EST
Cardiologists: Tuesday, May 5, 2026 | 2:00-2:30 PM EST
Orthopaedic Surgeons: Tuesday, May 12, 2026 | 2:00-2:30 PM EST

Series Speaker: Dan Lynch

Dan Lynch is a Senior Manager of Insights and Analysis at M3 MI. He primarily works with marketers, agencies, and media companies to leverage M3 MI’s syndicated research to address critical business needs. Prior to M3 MI, Dan was a seasoned leader in strategic marketing insights and activation with over 20 years at healthcare focused media agencies.

M3 MI provides syndicated audience measurement and competitive ad intelligence to marketers, agencies, and media companies in the professional and consumer healthcare markets, with research insights that span digital, mobile, and traditional media channels.