Webinar Series | Beyond One-Size-Fits-All: Personalizing HCP Marketing

Webinar Series

Beyond One-Size-Fits-All: Personalizing HCP Marketing

Specialty-Specific Sessions Available On Demand

Healthcare professionals (HCPs) are not all the same, and your media campaigns shouldn’t be either. Even within the same specialty or target list, subtle differences can influence how HCPs engage with content and channels.

Build more effective campaigns by watching these 30-minute sessions from Wolters Kluwer and M3 MI, a leading data insights and consulting company. We use the latest specialty-level data from M3 MI to show you how to identify key HCP segments, understand their behaviors and content preferences, and build strategies that connect and drive results.

What you'll learn
See how to use specialty-specific insights and innovative tools to create precise, personalized campaigns that outperform broader approaches.

Competitive Insights by Specialty: Explore the competitive advertising landscape, including key players and spending trends.
Identify Key Segments: Uncover high-value groups within each specialty and their professional preferences.
Behavioral Drivers: Understand how workday patterns, patient expectations, and prescribing habits influence media and content preferences.
Emerging Technologies: Learn how providers across specialties are adopting AI, QR codes, and other innovations to support their practice and patient care.

Register to access sessions on demand
Watch the sessions that matter most to you, on your own schedule. Explore one specialty or view multiple sessions to compare insights across audiences and strengthen your marketing strategy.

Specialty-Specific Webinars Available On Demand

Neurologists: Previously Recorded on March 10, 2026
Dermatologists: Previously Recorded on March 19, 2026
Gastroenterologists: Previously Recorded on March 24, 2026
Anesthesiologists: Previously Recorded on April 7, 2026
OB-GYNs: Previously Recorded on April 9, 2026
Oncologists: Previously Recorded on April 14, 2026
Nephrologists: Previously Recorded on April 21, 2026
Cardiologists: Previously Recorded on May 5, 2026
Orthopaedic Surgeons: Previously Recorded on May 12, 2026

Series Speaker: Dan Lynch

Dan Lynch is a Senior Manager of Insights and Analysis at M3 MI. He primarily works with marketers, agencies, and media companies to leverage M3 MI’s syndicated research to address critical business needs. Prior to M3 MI, Dan was a seasoned leader in strategic marketing insights and activation with over 20 years at healthcare focused media agencies.

M3 MI provides syndicated audience measurement and competitive ad intelligence to marketers, agencies, and media companies in the professional and consumer healthcare markets, with research insights that span digital, mobile, and traditional media channels.